Freeze Campaign Microsite

The Challenge

Together with Nexlabs, one of Myanmar's leading marketing agencies, Tuborg launched the Freeze campaign across Myanmar. They wanted more than a landing page - they wanted something people would play with and share. The idea: drinkers upload a photo, and AI freezes them on the spot with a score to prove how cold it got.

What We Built

An AI-powered microsite where the campaign plays out:

Fans upload a photo, and our AI pipeline checks how "frozen" everyone in the shot looks, applies a freeze effect, and hands back a freezing score made for sharing.

Every click is tracked with PostHog, and a daily scheduler emails Nexlabs the marketing numbers that matter - automatically, no dashboard babysitting required.

Key Features

• Photo upload with AI freeze effect and freezing score
• Shareable results that spread the campaign for free
• Full user-activity tracking with PostHog
• Automated daily marketing reports delivered by email
• Fast, scalable serverless setup on Vercel

Results

The campaign turned drinkers into content creators. Every shared photo pulled the next round of participants in, while Nexlabs got clean daily data instead of end-of-campaign guesswork.